Royal Caribbean has this week announced details of a pioneering new five-year partnership with the World Wildlife Fund (WWF), as part of on-going efforts to safeguard marine life and ensure the long-term health and wellbeing of the world’s oceans.
Together, the two organisations have carefully laid-out a series of ambitious and measurable goals to reduce Royal Caribbean’s environmental footprint and better support WWF’s global oceans conservation efforts.
The current environmental targets announced this week focus primarily on reducing RC’s emissions and making changes to their supply chain policy to ensure its future sustainability. These targets will be measured systematically until 2020, and further environmental goals are expected based on their success. Royal Caribbean and the WWF have also looked into ways to strengthen the company’s sustainable sourcing strategy, its destination stewardship efforts and its sustainable tour operations platforms.
Richard D. Fain, chairman and CEO of Royal Caribbean Cruises, said: “Our mantra at Royal Caribbean is ‘Continuous Improvement,’ and this partnership with WWF represents a great opportunity to make a big step forward in meeting our special responsibility to protect the oceans.
“It is also gratifying to see that our determination to make a meaningful difference is shared by our employees and our guests. This new partnership aligns all of us at RCL with WWF’s mission to conserve the world’s oceans. Together we are setting aggressive goals and together we will start implementing them right away.”
At present, Royal Caribbean carries some 5 million passengers a year across its global ocean fleet, and this figure is set to rise with the introduction of new ships, new ports and new destinations in the future. By working closely with the WWF, Royal Caribbean hope to promote ocean conservation among their millions of annual passengers — bolstering the WWF’s on-going environmental conservation efforts in the process.
Carter Roberts, president and CEO of WWF’s US division, said: “The threats that are facing the oceans are greater than ever – in the last 30 years, some ocean wildlife populations have declined by nearly 50 per cent. If we are going to reverse the downward trend, we must take serious steps to repair, restore and protect the oceans.
“This initiative centres on two core concepts: first, committing to specific and measurable targets to reduce carbon emissions, increase sustainable sourcing and build destination stewardship; and second, comprehensively engaging their millions of travellers to learn about the ocean and then act to help save it.”
If you wish to read a full list of the environmental sustainability targets laid out by Royal Caribbean and the WWF, please click here.
Images sourced via Royal Caribbean Media Centre. Credit: Royal Caribbean