P&O Increases Focus on Corporate Bookings and Meetings

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With the P&O Australia fleet due to increase from three to five ships, the cruise line is looking to ramp up the number of corporate bookings it receives as well alongside the number of cabins booked out to holidaymakers.

Combining excellent, comprehensive meeting and corporate facilities with a wide range of short itineraries, P&O have announced their intention to spearhead an increase in corporate bookings at sea. The new P&O Conference division is solely dedicated to improving awareness amongst business leaders about the possibility of booking a conference at sea.

The additions of the Pacific Aria and Pacific Eden to the fleet have significantly increased the line’s capacity to hold meetings, conferences and corporate events at sea. The line has already seen an increase in meeting booking in 2015 and is now targeting 12,000 meeting delegates in 2016.

Ryan Taibel, P&O Cruises Director of Sales, explains: “Cruising in Australia is booming and in the same way that we have established ourselves as a leading holiday option for travellers, we want cruising to be high on the consideration list for the nation’s meeting organisers.”

The new division, which is unique in the cruise industry, from P&O will be headed up by Senior Sales Manager Rebecca Mutanen. She explained the benefits of booking a conference or meeting on the seas with P&O:

“A cruise offers a fantastic way to integrate business and leisure and ensure a meeting is truly memorable. Every organiser wants to do something different with their budget and cruises are a great option which delivers a real ‘wow’ factor.

“In between sessions, delegates can chill by the pool, play laser tag or climb the funnel with P&O Edge Adventure Park. At night there are shows, live music and plenty of bars and lounges to enjoy.

“Our ships also offer a minimum of eight dining options, including Salt grill by Luke Mangan, with Pacific Aria and Pacific Eden featuring a range of extra restaurants like Dragon Lady for great Pan-Asian dining and Angelos for fantastic Italian cuisine.”

The Pacific Eden and Aria are due to join their new sister ships Pacific Jewel, Pearl and Dawn in November.

Images sourced via Flickr Creative Commons. Credit: Yanxin Wang

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Lily Egge

Lily is in her mid 60’s and loves cruising. She and her partner have cruised on at least 40 cruises so far and there is much more to see. They usually travel on a balcony cabin, especially at Christmas where they celebrate on the cruise with the family. She lives in Manifold Heights in Victoria. Lily writes for Cruise 1st on a regular basis.

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