P&O Australia, arguably the country’s largest and most successful cruise line, has reported a record number of cruise bookings for the start of 2016 — with new and repeat cruise reservations at an all-time high.
In the first week of January alone, P&O Australia received its busiest ever booking period, with reservations up by 84 per cent on the previous year. This, the cruise line claims, was helped along by its early January sale, a promotion which saw January 7 become the busiest day for bookings in the line’s history.
Sture Myrmell, president of P&O Cruises Australia, is understandably delighted with the news, and has suggested that the arrival of new ships, Pacific Aria and Pacific Eden, is the cause of the bumper booking period.
Myrmell enthused: “We’ve been selling our expanded five-ship fleet for more than 12 months, but the bookings for Pacific Aria and Pacific Eden are really pouring in now that the ships are here and people can see for themselves how impressive they are. In 2016, P&O will welcome more than 420,000 passengers aboard our five ships – reinforcing our position as Australia’s leading home cruise brand.”
Over the past twelve months, P&O Cruises Australia has made huge strides to establish itself as Australia’s go-to cruise line. Aside from launching two new ships, the brand also unveiled details of new cruise routes for 2016, including itineraries to the secluded Fraser Island. This, along with news that P&O plans to build a ship exclusively for the Australian cruise market, will certainly have played a part in the success of the line’s early January booking spree.
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