Celebrity Cruises has always been a high end line and this summer modesty is definitely not on the cards. The company has kicked off the beginning of the cruise season with a bold marketing campaign focussing on how its ships, itineraries and services are utterly unmatched. The crusade is accompanied by a “Grass is Greener” tagline that sums up the exceptional experience Celebrity aims to offer its passengers. President and CEO Lisa Lutoff-Perlo explained, “When we say ‘the grass is greener with Celebrity Cruises,’ we mean that everything someone could want on their vacation is more authentic, more stylish, and more compelling with Celebrity.” So what makes Celebrity’s grass so much greener than its competitors? Here are the top 10 reasons as outlined by the line itself!
1. The Lawn Club
On-board Solstice Class ships passengers can now sink their toes into half an acre of real grass! It’s a concept that completely reimagines the possibilities of at-sea landscaping and offers passengers a truly unique experience.
2. Private, spacious verandas
There’s nothing quite like the feeling of rolling out of bed and stepping onto a private balcony with an uninterrupted view over the open ocean. Celebrity boasts more veranda staterooms than any other premium line and even offers passengers the chance to enjoy a private picnic from their very own deck.
3. In-depth destination experiences
Celebrity ships currently sail to 290 destinations across the globe, as well as schedule overnight calls to 53 exciting cities. Alaska is one of the line’s newest itinerary additions where passengers can marvel at glaciers, explore the rugged natural wilderness, spot breaching whales, experience the magic of Aurora Borealis and more.
4. Globally inspired cuisine
Sink your teeth into the incredible fare that Celebrity chefs whip up on a daily basis. Choose from 12 unique restaurants featuring menus curated by a Michelin-starred chef. Think the ‘Uniquely Unordinary’ approach at Qsine, the beautiful presentation and clean eating ethos at Blu, the French flair of Murano, the breezy open air setting of the Lawn Club Grill, the laid back vibes of Café al Bacio and more.
5. Suite Class
With access to personal butlers, exclusive dining venues, a private lounge, luxurious amenities and ultra-attentive service, the Celebrity Cruises Suite Class experience is unlike any other. Whatever the passenger need, Celebrity is ready to deliver.
6. Superlative service
Thanks to a staff to passenger ratio of almost two to one Celebrity guests receive the ultimate at-sea pampering experience. Whether it’s something as simple as remembering a coffee order or as complex as helping plan the perfect shore excursion, the Celebrity team goes above and beyond expectations.
7. Sexy, stylish spaces
Design lies at the heart of every Celebrity ship, with creative architects commissioned to infuse every vessel with the modern style of a boutique hotel.
Over the next 18 months Celebrity Cruises ships will host no less than 18 different stage shows! From sunup to sundown passengers can hit up the main theatre for an electrifying schedule of productions. As well as Broadway, West End and Vegas inspired shows Celebrity has also developed a handful of custom performances including “Pulse,” “Remix” and “Edge.”
9. The perfect partners
When it comes to securing high profile partners Celebrity seems to always come out on top. The line is the first at-sea Authorized Apple Specialist at sea and also pioneered the concept of the Canyon Ranch SpaClub, Bravo’s Top Chef, Michael Kors boutique and more.
10. Awards and recognition
Celebrity is brimming with confidence and not without reason. Over the years the line has picked up a plethora of industry awards recognising its excellence in contemporary cruising. It scooped up eight in 2014 and has already been crowned “Best Premium Cruise Line” at the 2015 Travel Weekly’s Annual Globe Awards.
“Real grass growing on our top decks, private and spacious veranda staterooms, our Suite Class, and globally inspired cuisine – these are some of the reasons why the grass is greener with Celebrity. Through this campaign, we want to celebrate everything that makes Celebrity the ultimate modern luxury vacation, and tell that story to affluent travellers, their friends and families who are considering a cruise to any of the world’s seven continents,” explained Lutoff-Perlo.
Images sourced via PR Newswire and Celebrity Cruises. Credit Timothy Hiatt, PRNewsFoto/Celebrity Cruises.