In the same week that fellow Florida-based cruise line, Norwegian Cruise Line, unveiled their imminent expansion into the Chinese cruise market; Carnival Cruise Line has released new details of its own expansion plans, announcing that its year-round Chinese cruise service will launch ahead of the 2017 cruise season.
As one of the world’s most popular cruise brands, Carnival Cruise Line is hoping to attract a huge section of the Chinese cruise market to its fleet when it launches its dedicated service in 2017. Whilst the cruise line is yet to release exact details of the ship which will homeport in China on a year-round basis, the line has said the ship will be modified to cater to the requirements and tastes of Asian cruise passengers — from the choice of dining options to the entertainment, family programming and overall service.
Christine Duffy, president of Carnival Cruise Line, enthused: “We are very excited to bring the truly special and unique cruise experience that has made Carnival the world’s most popular cruise line to China. More than 4.5 million guests a year choose to spend their vacations with us based on the high quality, enjoyable and memorable experience we provide and we look forward to introducing Chinese consumers to the Carnival brand.”
As just one of the ten cruise brands owned and managed by global cruise organisation, Carnival Corp, Carnival Cruise Line will be working closely with sister brand Costa Asia as part of the upcoming expansion to China. Together, the two cruise lines will share sales, marketing and operational support — a move which could establish the pairing as China’s leading supplier of dedicated cruise holidays.
On top of this, Carnival Cruise Line will also exploit Carnival Corporation’s recently announced Shared Services Group, which is based in Shanghai. In partnering with a variety of preeminent Chinese tourist boards, Carnival Corporation hope their Shared Services Group will attract more potential Chinese cruise-goers to the brand.
To keep up to date with the very latest news from Carnival Cruise Line, be sure to check back with Cruise1st regularly for further updates as they develop.
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